AI assistants are reshaping how travelers discover and book hotels. Hotels can reclaim visibility, bookings, and guest ownership with AI-readable data through Model Context Protocol (MCP)
Very interesting post, Thomas, thank you! Would you revisit this hypothesis given ChatGPT has launched ads and done a deeper partnership w/ existing OTAs like Booking & Expedia.
It almost feels like we've gone from the era of vanilla SEO to an era of SEO + SEM (which is where the expertise of OTAs often lies)
Very interesting post, Thomas, thank you! Would you revisit this hypothesis given ChatGPT has launched ads and done a deeper partnership w/ existing OTAs like Booking & Expedia.
It almost feels like we've gone from the era of vanilla SEO to an era of SEO + SEM (which is where the expertise of OTAs often lies)